While working with Aesthetic businesses and cosmetics doctors there is one mistake we see consistently throughout your social media pages… only posting before and after pictures and your client work.

You should be showing off your work and amazing client results however this shouldn’t be the only thing that you’re posting.

You need a social media strategy that also provides informational content that gives value to your clients and content that gets your audience engaged.

By providing information and value to your audience your customers will be educated by your content meaning they be more likely to trust you as a practitioner.

Who would you trust more? The business that is posting the odd before and after picture or the business that is consistently posting a variety of content that shows their experience and knowledge as well as their clients’ amazing results?